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"We wish to convey our sincere thanks to your organization which has been professionally handling our biz since 2003. We would like to take this opportunity to thank everyone of your staff members who supported and helped us during the hard times and gave us workable solutions and ideas to reach our business objectives. Al Rana Equipment & Machinery Trading Eng. Bassam Nowfat - Managing Director"

Al Rana Equipment & Machinery Trading,
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About Us

Founded in the year 1976, by Mr. Ibrahim Sharaf & Mr. Sharafuddin Sharaf, Sharaf Shipping Agency (SSA), has grown into the largest shipping house in the Middle East region. Part of a diversified conglomerate with Ship Agency as its core activity, SSA has emerged as a one stop for quality shipping, marine and logistics services. Our services have evolved with time and today besides Ship Agency Service, we have ventured into Hub Services, Offshore supply Services, Freight Forwarding, Project Cargo Handling, Chartering and Broking, Logistics & Warehousing Services.

With a passion to serve our ever increasing base of global clientele at various locations, we have continuously expanded our network of owned offices. Today, SSA, an ISO 9001: 2000 DNV certified company, serves all ports of UAE, Oman ,Qatar, Bahrain, Saudi Arabia , Iraq, South Africa, Kenya, Tanzania, Mozambique, Djibouti, Jordan, Sri Lanka, Red sea ports, and India, employing more than a 1000 multinational executives with proven experience in shipping at all these locations.

Recognising the distinct needs of different kinds of vessels, we have created teams of specialists for the cargo operations. Our teams of regional tanker specialists have handled all kinds of vessels from ULCC, VLCC, LPG, LNG to product tankers. The same goes for our regional break bulk and bulk services teams who have handled all sizes of vessels carrying a wide range of cargoes from industrial commodities like coal, iron ore, alumina, cement, steel, timber to food grade items like wheat, rice and sugar.

With a range of services that include vessel/cargo/crew handling, dry docking, repairs, supply of provisions, spares, bunkering, STS operations & husbanding, one can be rest assured whatever the delivery, SSA will make it happen. Our excellent relations with the Port, Customs & Terminal authorities ensures a quick and efficient vessel turnaround.

To deliver to the highest standards, the Hub office at Dubai is equipped with superior information technology, modern day communication tools and operates 24 hours a day. Real time information is provided to every principal ensuring operational savings and quick turn around of vessels. With a single focal point of contact, transparent accounting and reporting procedures are all handled with unbelievable ease.

We are constantly enhancing our product offering in order to deliver value to our esteemed principals. Our transparent accounting systems enable our principals to obtain an update on their accounts whenever needed. Monthly statements are also generated which enables our principals to track their funds. Besides the normal operational reports, we also provide our Principals with detailed line up of vessels of their interest in this region which enables them to plan their vessel movements more effectively.

Our Sales and Marketing Department has access to a huge database of customers from our in house Shipping Management System (AFSYS). Trained professionals with knowledge and experience of marketing of Liner, Break Bulk & Project Cargo Services carry out the tasks of sales promotion, marketing, competition analysis, strategic business development, etc in line with the set procedures as per the company policy and ISO Manual. The Sales Team is supported by a full fledged Customer Service department who function in unison to ensure that customer enjoy uninterrupted and smooth service at all levels.

A strong belief exists all across the network that in today's ever changing environment it is not hours, not minutes but even seconds that matter. This has led us to continuously invest in upgrading our infrastructure and in house IT capabilities. Recognizing the fact that our people are our greatest assets and its ambassadors, a lot of importance is placed on employee development and motivation.

We place a strong emphasis on quality in all spheres of operations. We are one of the few shipping agencies in the world to be accredited with a membership of BIMCO, Intertanko & the TT Club. In addition to this our membership of National Association of Freight and Logistics (NAFL) & Dubai Shipping Agents Association (DSAA) also ensures that our teams are abreast of all the changes in local rules and regulations in addition to all international rulings and conventions.

Looking to the future, we are all set to venture into several new activities & countries as part of our global expansion strategy

Thanks